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Should companies focus on targeting peer-influencers?
If you’ve been working social media or word-of-mouth marketing for long, it shouldn’t surprise you that 16% of Web users create 80% of brand impressions. WOM marketers have operated under an 80/20...
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5 quick tips to identify and motivate influencers
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California, Irvine. SmartPulse — our weekly nonscientific reader poll...
View ArticleLive from #OPENNYT: Customers want to connect with brands, businesses and...
During the breakout sessions I attended at The New York Times Small Business Summit on Monday, the successful entrepreneurs serving as panelists kept coming back to one key concept for attracting and...
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Q-and-A: How social influencers can boost your business
Joe Griffin Jay Swansson and Joe Griffin are co-founders of iAcquire, a digital marketing agency focused on content marketing and SEO that drives Internet marketing campaigns for more than 100 leading...
View ArticleHow to find and activate your best potential advocates
EngageSciences’ report that only 4.7% of a brand’s fans generate all of its social media referrals forces marketers to deal with a harsh reality: As much as we like to talk about them, customer...
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What to expect in 2014: Content Shock — the theory and the solution
Are you caught up with the most recent online marketing changes, updates and theories? Wishpond’s James Scherer, in this four-part series, will examine the most influential changes that have happened...
View ArticleAndy’s Answers: How Reebok finds the right social media influencers
When you’re looking for your brand’s social media influencers, it’s easy to get caught up in the numbers. You might think more followers means more influence, but in reality, it’s about much more than...
View ArticleAndy’s Answers: How Johnson & Johnson turns social media influencers into...
“Who ‘likes’ ya, baby?” asks Devon Eyer in her recent presentation at SocialMedia.org’s Brands-Only Summit. In her talk, Johnson & Johnson’s director of corporate communications for social media...
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The 2 skills every CEO needs for success
The most successful CEOs possess a wide range of skills — some are innate, others are learned. Two critical skills that can be learned and have potential to significantly impact a CEOs success are...
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